What is a phone word?
A Phone Word is simply the alphanumeric translation of a phone number. For example, when you dial the phone word 1-800 METRNIN, you are actually dialling the phone number 1-800-638-7646.
How do I dial a phone word?
To dial 1-800 METRNIN, you dial the numbers ‘1 8 0 0’ followed by the keys with the letters ‘M E T R O N I N’ on them.
How do I dial a phone name from a BlackBerry?
To dial a phone name from a BlackBerry, you simply spell out the phone name on the screen using the ‘SHIFT’ key. When you hit the ‘CALL’ button, the BlackBerry automatically converts the phone name into the phone number and connects the call.
What are the benefits of using phone words?
For advertisers, the main benefits of using phone word are:
- Increased unaided awareness: People remember words much better than they remember numbers
Increased response rates to advertising: When people remember your phone word after seeing an ad, they’re more likely to call